Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.

Florida home sales dipped slightly in August, but tightening inventory and rising prices point to a leveling market, Florida Realtors Chief Economist Brad O’Connor said.

Florida Realtors’ new I 🧡 My Hometown series will recognize members who give back to their communities. Submissions are due Oct. 30.

AI can save time, but agents must protect customer information, question its answers and personally verify the final product, AI-expert Kevin Hawkins said during Florida Realtors Live at the Florida Realtors Convention & Trade Expo.