The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.

Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.

At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.

Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.