AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.

A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros.

The Federal Reserve raised its benchmark rate for the first time since 2023 to combat persistent inflation, potentially impacting borrowing costs. Officials projected another rate increase later this year.

Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.